Marta did a PhD in molecular biology at the University of Cambridge. In 2015 she joined the Office of Scholarly Communication at the University of Cambridge and led the creation and development of the Research Data Management Facility, which supported researchers in good management and sharing of research data. In 2017 Marta moved to TU Delft in Netherlands, where she is leading the Data Stewardship project. Marta serves on the Editorial Board of the Data Science Journal and Co-Chairs the Research Data Alliance Libraries for Research Data Interest Group. She regularly publishes blog posts and peer-reviewed publications on topics of data management and open science and is professionally active on Twitter. Twitter: @martateperek ORCiD: https://orcid.org/0000-0001-8520-5598es.

Presentation
On a cultural journey to better data
Recommendations on how to better support researchers in good data management and sharing practices are typically focused on developing new tools or improving infrastructure. Yet research shows the most common obstacles are actually cultural, not technological. Cultural change involves changing people’s hearts and minds. But how to achieve this? During this talk I will provide examples of various innovative strategies which institutions use to effectively engage with their researchers about research data. I will also discuss the suitability of these different approaches to various institutional settings. Finally, using TU Delft as an example, I will explain how these different strategies can be combined to provide comprehensive data management support for the research community.